Vika Kova is a Russian-Dutch video-artist, designer and activist, based in Amsterdam, The Netherlands.
She is the founder and creative director of Vika Kova Art & Design studio, known for its innovative video-design for interior and architectural projects, video-lighting and video-furniture.
Kova's ongoing artistic project LAND of GOOD is a research on the possibility of creating the formula for a happy and prosperous society. LAND of GOOD is presented to the viewers around the world through Kova’s multimedia works and installations, formed around her video art.
Striving for balance and the impact of images, colors, and sounds are the impetus behind Kova’s state of the artistic mind, her works and projects. Kova’s background and experiences have led her to the ultimate exploration of these topics through her video-artworks, installations and design pieces.
Born in Vladivostok (USSR), Vika Kova grew up in Germany. Back to Russia, after graduating from Moscow Conservatory, she moved to The Netherlands becoming a successful singer, DJ, performer and later, a multimedia/video artist. This experience triggered her interest in social issues within cultural frameworks, and directly influenced her identity as an artist.
Pushing the boundaries between reality and technology, Kova emerged in 2014 with her project LAND of GOOD, where she raises evocative questions about the “better world” phenomena in connection with an alternative gender-harmonious society. Since then, everything she has been creating is heading towards one same direction: the design of LAND of GOOD in Virtual Reality that would answer these questions.
Kova’s project processes these questions gradually, with care and thoroughness: her fundamental ongoing research reflects in all Kova’s artworks.
Harnessing the power of art to serve as a conceptual tool, her digital canvases, video furniture and installations, and soon-to-be virtual reality employ visual and sound simulations to confront social mores in order to bring awareness to the possibility of sustainable well-balanced society.