Vika Kova is a multimedial video-artist, designer and activist.
Striving for balance is the impetus behind Kova’s state of artistic mind, her works and projects. Kova’s background and experiences have led her to the ultimate exploration of these topics through her video-artworks, installations and design pieces.
Born in Vladivostok (USSR), Vika Kova grew up in Germany. Back to Russia, after graduating from Moscow Conservatory, she moved to Holland becoming a successful singer, DJ, performer and later, a multimedia / video artist. This experience triggered her interest in social issues within cultural frameworks; and directly influenced her identity as an artist.
Challenging the establishment in a non-aggressive way, pushing the boundaries between reality and technology, Kova emerged in 2014 with her project LAND of GOOD, where she raises evocative questions as to what a future well-balanced society would look like. Since then, everything she has been creating is heading towards one same direction: the design of LAND of GOOD that would answer these questions.
Kova’s project processes these questions gradually, with care and thoroughness: a fundamental research - based on collaborations with various institutions and Universities - reflects in Kova’s artworks: they are all dedicated to one goal - the creation of a “better world” in virtual reality.
Harnessing the power of art to serve as a conceptual tool, her digital canvases, videofurniture and installations and soon-to-be virtual reality employ visual and sound simulations to confront social mores in order to bring awareness to the possibility of sustainable well-balanced society.